Businesses in ChatGPT: Who Can Claim a Business Profile and How

On November 10, 2026, OpenAI opened Businesses in ChatGPT in beta. A business that passes verification can submit updates to its profile, which OpenAI reviews before publishing, and see how often ChatGPT mentions it and sends people to its website. Who can claim a profile depends on the type of business and where it operates, and for many local service businesses OpenAI has not said yet.

Who can claim a profile now

Business	Claim a profile	Business Agent
Online business with a website	Yes, if eligible; can claim an existing listing or may be offered to add a new one	Only ecommerce and online service businesses in the United States, in eligible industries
Local store or restaurant	Only an existing listing in the United States	Not in the current scope
Other local service business (salon, cleaner, photographer)	Not stated; OpenAI's eligibility check decides	Not in the current scope
Business without a website	Not yet: claiming starts with businesses that have one	Not available

OpenAI says eligibility also depends on industry and on its own verification and integrity checks, and it does not publish a full list of eligible industries. These rules come from its product page and help center and OpenAI says eligibility requirements may change over time.

What to check before you start

• Cost: OpenAI's pages list no price for claiming a profile, and no advertising account is needed.
• Identity check: after the claim is approved, Persona verifies your identity. You may need a government-issued ID, business registration details, and proof that you can represent the business. Until that is approved, you cannot publish changes or see any numbers.
• Control: every change goes through OpenAI's review, ChatGPT may still use other sources about your business, and claiming does not guarantee higher placement.
• Removal: OpenAI Support cannot delete, unpublish, or hide a published profile as part of a setup or ownership request; only unpublished drafts can be deleted. If you create a new profile through Persona, its approval publishes the profile right away.

How to claim your business

1. Sign in to ChatGPT and open Business Hub from the sidebar. The help center does not cover what to do if Business Hub is missing from your sidebar.
2. Search for your business by name and select the matching listing. If it is not there, an eligible online business may see an option to add it, while local stores and restaurants can claim only an existing listing. If you see Contact support, the listing is locked and you need to request access. A business with several locations claims each one separately.
3. Verify your claim with a code sent to the business phone number or email, a TXT record added to your domain's DNS settings, or a Shopify store. If someone else manages your domain, they need to add the record.
4. Wait for OpenAI's decision by email. Review times vary, and you can cancel the claim while it is pending.
5. Complete the Persona identity check. Make sure the business name, address, and any registration number match your official records.

If another person has already claimed your business, open the profile, choose Dispute ownership from the menu, and verify through Persona that you represent it.

What you can change and see after approval

You can update the website, description, category, logo, delivery and return policies, and a cover photo, and stores can connect a product feed with prices and availability. The profile rules require accurate hours, service areas, and contact details and ban fabricated reviews. A blue check appears once the identity check is approved.

Insights cover the past 28 days. A mention for an online business counts only when ChatGPT references its website, and the brand name alone does not count. For a local business, it counts whenever an answer shows that location. Website clicks show how often people go from ChatGPT to your site, which is not the same as bookings or sales. Discovery topics group the themes of answers that mentioned your business. For example, if a topic points to a service you no longer offer, that is a cue to check your description.

Businesses never see individual prompts or conversations. Numbers appear only after activity passes a threshold that OpenAI does not publish, so a blank metric does not prove that nobody asked about you.

Business Agents: a separate option for some online businesses

Eligible ecommerce and online service businesses in the United States can also build a Business Agent, an AI agent that answers customer questions in a separate, labeled chat using the information the business provides. It cannot take bookings or payments or check orders: it explains products and policies and links to the business's website. The agent policy requires it to say it is AI and bans pressure tactics. Businesses can promote their agent through ChatGPT Ads, and OpenAI says ads do not affect ChatGPT's independent answers.

FAQ

Can my marketing agency manage the profile?

Yes. The person who claimed the business can add teammates in Business Hub and give an agency access to the profile or the agent. Each person uses their own ChatGPT account.

Does claiming change whether my business appears in ChatGPT?

No. OpenAI's help center says claiming a profile or disputing ownership does not change its visibility in ChatGPT.